Yujia Liu is a creative based in Singapore. Experienced in design on various mediums. Open for collaboration.


Selected works  →
Branding/VisualsCollaborative 
2023

Uni-Sustain 2022

Merchandising DesignCollaborative 
2022

Batman Samurai & The Joker Orochi

Packaging DesignPersonal 
2021
The Great Gatsby
Branding/MarketingPersonal 
2020
Diesel S.p.A.


Branding  →
Poster DesignCollaborative 
2023
Sustainability Award
BrandingPersonal 
2023
RNAscence BioTech
BrandingPersonal 
2021
Pennyworth


Packaging  →
Concept/PackagingCollaborative  
2021
Joy of Festival
Concept/PackagingCollaborative 
2021
Mickey Around The World  



Merchandising  →
Merchandising DesignCollaborative
2022
Sanrio: Hello Kitty



Fashion  →
Concept/Creative DirectionPersonal 
2020
Parts of 4: Astral
Concept/Creative DirectionCollaborative 
2019
Notion: Flux  

Info  → About
Rates


Diesel S.p.A


***The entirety of the content, encompassing logos, photographs, and visuals, is the exclusive property of Disel S.p.A. this project has been developed by a student in their final academic year and is strictly intended for non-commercial purposes.*** This project investigates Diesel's struggling US marketing strategy and possible revitalization approach. Initial analysis highlights its historical ambitions versus bankruptcy reality, including a focus on men and a subsequent disconnect with consumers. The current marketing mix, PESTEL and SWOT analyses, and trends like sustainability are examined. The suggested strategy seeks to make Diesel more approachable, targeting eco-conscious millennials and Gen Z with updated products, lowered prices, and rebranded aesthetics. The plan also involves intensified online and offline promotion. This strategic overhaul aims to reposition Diesel and rekindle its brand appeal.

Marketing research deck: Link